The TrustYou logo is vital to our brand’s identity. It represents our company to the world and must be used consistently and only in the approved formats.
The primary and preferred way to use the TrustYou logo is in full-color over a white (or very light) background. If the logo must be placed on a dark background, then the logo can be used in solid white. A solid black logo is also available, but it is not preferred and should only be used when other options are simply not possible.
Allowing the logo to “breathe” gives it maximum impact. To ensure this, there is a minimum amount of clearspace that must be adhered to. This isolates the logo from competing elements such as photography, background patterns, or text. No other elements can be present in the clear space as specified in these guidelines. When possible, allow even more space around the logo than the requirements.
The clearspace minimum is equivalent to the vertical height of the letter “T” in the logo (shown here as x), regardless of the size at which the logo is reproduced.
The minimum size has been carefully established to ensure our logo is repro- duced correctly in smaller sizes. The minimum logo size provides the smallest possible reduction in which the logo is still easy to read and identifiable. When using a lower-quality printing technique (i.e. screenprinting), it is recommended that the logo be used in a larger size. The logo must never be used in a smaller size than the size shown here.
For print media, the width of the logo should not be reduced to less than 30mm. For digital media, the width of the logo should not be reduced to less than 85px.
To maintain the integrity of the TrustYou logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate possible misuses of the TrustYou logo that should be avoided. These guidelines are to be followed also for all other elements of the TrustYou visual identity.
The TrustYou logo has gone through various redesigns over the years. It is of utmost importance that out of date logos are no longer in circulation. Any materials that contain an old logo should be updated to the most current version of the logo instead.
While TrustYou has had various taglines throughout the years we are no longer using one. Do not ever add a tagline to the logo.
